What is Meta:
Meta is a social media company with 3 billion users worldwide. Its mission is to give people the power to build community and bring the world closer together
To comply with my non-disclosure agreement, I have changed some of the quantitative data and omitted some information in this case study. All information in this case study is my own and does not necessarily reflect the views of Meta.
My role
As a product designer, I am responsible for strategizing and designing features for the developer experiences - onboarding, subscription, and monetization.
Accomplishments
● Accelerated app developer onboarding time by 65% (reduced it by 2 weeks) by streamlining the user
flow, communication, and milestones
● Achieved a 110% improvement in video ad click-to-play by redesigning the ad format and with a
new design system
● Implemented a new app developer subscription feature that boosted app developer acquisition and
retention
Project 1
APP Review - Onboarding
Timeline: April to Dec 2022
Problem Statement
Our game developer app review process is complicated. Developers often are confused and lost when trying to upload their games to our platform. As a result, it leads to lengthy delays and requires guidance from our service engineers.
Features
Centralize all reviews in one page, Support multiple concurrent reviews, Offer CTA and notification to resolve issues
Project 2
Monitization
Timeline: June to Dec 2021
Problem Statement
How Might We create an engaging video ad experience for gaming?
Features
Centralize all reviews in one page, Support multiple concurrent reviews, Offer CTA and notification to resolve issues